by Bernice Bamburak, Creative Director
What's got me fired up lately? Thank you notes. Or the lack
thereof. Why is it that people don't send thank you notes anymore?
Not that I am paragon of couth, but I was raised to send a thank
you after someone gave me a gift, or invited me to a party. It
didn't have to be on expensive stationery, just sincere. My four
year old can hold a pencil in her hand and she also has a pretty
firm grasp on manners. Her homemade thank you notes have brightened
the days of many, I hope. And it's not just the thank you note,
really, it's the written note card in general that's taken a big
hit. Thanks to ecards, great American brands like Hallmark are
closing stores all over the place. Where's an old fashioned girl
like me to go to find hilarious mean-old-lady cards for those "just
because" occasions?
As advertisers embrace social media, mobile messaging and "e" for
everything, I'm left wondering what is going to happen to print
advertising in general. Is everything eventually going to become a
postcard reminding people to go online to check out the real
campaign? Does this trend toward marketing to people via social
media become overly familiar, yet somehow more impersonal?
As I type this blog post on my laptop to send via email from Las
Vegas to Pittsburgh, I realize that I can't even sign my name to it
with black or blue ink. But not to worry, later as part of a new
"emerging experience" I will walk out my front door and head to the
mailbox to drop off some thank notes for Easter gifts. And I will
raise the red flag on my mailbox in a silent salute to
old-fashioned good manners and a celebration of the written
word.
Catch my next post in a month or two, or whenever Stacy makes me
do it.
Until then, I remain,
The Furnace
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