Marketing Wyndham's luxury fractional residences at the base of
Steamboat Springs Mountain was a real labor of love -- yes,
we had to do our research! Through our BASE process, we defined
three distinct markets, then created advertising and marketing
crafted specifically for them. From families, to traditional
skiers, to the elusive snow boarders, each had tailored messaging
and targeted media buys that made our work fun and effective.
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