Miami a is city dripping with entertainment possibilities. So
who's going to UM's college games? At the time, the answer was
die-hard fans and ... that's it. UM needed to sell more tickets,
and through BASE we discovered that the main competitor wasn't
other sports teams or activities, it was the couch! So, to let
potential fans know that going to a game was good, family-friendly
fun, we created an exciting, animated TV campaign that increased
attendance by 53% and made the players and us, UM's super
heros.
