How do you evolve a downtown city hospital into a true regional
healthcare presence? For Sarasota Memorial Health Care System we
created a brand the whole community could feel proud of, a place
that puts people before profits. What's more, we became the driving
force behind their business model shift in the early 2000s into a
more holistic wellness provider. For the residents of Sarasota
County, choosing SMHCS suddenly became "a decision as important as
life itself."
