Our work with the Four Seasons was the ultimate example of how
BASE is more than just a research process, it is a process that can
really transform a business. Going undercover as waiters, bellman,
potential buyers and brokers, our team experienced the Four
Seasons' (then struggling) new project from every angle. The
issues, inconsistencies and insights we discovered helped transform
the Four Seasons Miami into a place where life is lived in the
details.
