Introducing a new brand of industrial-strength cleaning products
has never been so fun. PS Clean wanted just one thing - a TV
spot in the Super Bowl. As we developed the ad, our PR team
developed a relationship with the Today Show and got us on to talk
about advertising during the big game. We took the opportunity to
show up in the NYC crowd in a van filled with actors in hazmat
suits, creating buzz (and a ruckus!) for the ad. When all was said
and done, we had practically the quirkiest spot in the Super
Bowl.
